A BET advert promoting a new comedy programming block, including shows like Comics Unleashed.
The idea was to get members of the general public to say jokes and just have fun on camera, channeling what we'd hope the viewers felt when watching shows during that block.
We went on the streets of Brixton, London and asked people to tell us their jokes or read out one-liners that we had.
It was difficult at first, you'd be surprised how many people don't want to be on TV! But after a couple of hours, we got enough footage and were able to create this, with a cameo from yours truly :)
Big thanks to Jess and the team for calling me on as an assistant on this shoot.